China bans bras, sex toys, and underwear TV ads |
Oct 01, 2007 |

China officials banned television and radio advertisements containing sexually explicit material, such as push-up bras, erotic underwear and sex toys in order to follow the policy that would free the nation from "social pollution".
The ban also concerns TV ads containing "sexually provocative language" and behavior that is considered to be outrageous. The policy is introduced now before a Communist Party meeting next month with the new leaders appointment.
The State Administration of Radio, Film and Television(SARFT) is determined to prohibit ads with sex toys promotion as well as any enhancement aids that suggest better sexual performance.
SARFT regulators say that obscene images and illegal medication for enhancing bed performance shown in commercials is a serious threat to society.
Other measures taken for sex-free policy were restrictions imposed on reality shows that would demonstrate sex change after surgery and TV talent contests.
As much as 11 radio in the southern and central areas of China were already banned for exposing material they consider being "pornographic".
Regulators think that media should stop favor vulgarity and mislead the nation with the commercials that undermine moral values. They urge to create positive atmosphere for the audience and be more responsible for the society.
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